Getting your brand in front of potential customers is always important and there are many ways to achieve this. While digital marketing is critical, so are other approaches that help raise visibility and keep your product or services at the top of your customer’s mind.
One cost-effective way and less technical way to do this is to focus on magnetic promotional items and they work particularly well for businesses of all types.
What Are Promotional Magnets?
These are simple, branded magnets that contain a strong marketing message and usually include your contact details, whether that’s your web address or your contact phone number. They can be stuck to any metal object including fridge doors.
The Benefits of Magnetic Promotional Items
One of the big benefits of magnetic promotional items is that they tend to hang around for quite a while. They are stuck to metal surfaces such as fridge doors and noticeboards, providing a constant reminder that your business is available and ready to help right now.
For example, let’s say you repair household appliances. A fridge magnet is the perfect marketing tool to ensure that customers have your contact details to hand if they have a problem. Or maybe you sell healthy food solutions online and you want to create a fridge magnet with some wellbeing tips for your customers along with your website address to raise awareness.
Magnetic promotional items also tend to be placed in visible places like offices and kitchens and give you the chance of proxy referrals for your business when people visiting or just passing by notice your advert and contact details.
Magnetic promotional items are fairly cheap to produce and you can give them out free to customers or those who might be interested in your products or services.
Types of Promotional Magnets
There is a range of different types of promotional magnets that you can experiment with when trying to boost visibility for your brand.
You can have simple square, round or rectangular magnets with an attractive design and a few details about your business. There are larger options such as magnetic calendars that customers are likely to find useful. Other options include memo magnets that people can write on and frame magnets that allow customers to insert a picture of their own, with your details on the outside.
How to Find Magnetic Promotional Items
Most businesses want cheap and easy ways to promote their business and branded magnets certainly tick all the boxes for small and medium-sized operations. You can add your own branding and design, give these away at events or when you first go out to meet a customer and they can even be posted with other promotional material.
At the Branded Items Group, we have a wide range of different promotional magnets that cover every shape and size. It allows you to create something that customers not only find useful but which delivers a strong return on investment at the same time.
We estimate that a magnet could be stuck on someone’s fridge for months, if not years, providing a constant reminder to those who visit or live in the household of your brand.
If you are searching for magnetic promotional items, check out the possibilities on our website today.
