Standing out from the crowd has never been more challenging for businesses of all sizes. In 2020, despite the pandemic (or because of it), 85,000 new businesses were created in the UK alone. Setting yourself apart from the competition and keeping in the consciousness of customers is a full-time job in itself.
While many companies, both large and small, focus primarily on digital marketing nowadays, the older, more traditional and tried and tested approaches still work very well. And it’s worth taking a closer look at them and adding to your marketing mix.
Branded magnets have several advantages, not least because your customers will tend to hang onto them, put them somewhere visible and see them almost every day.
Branded Magnets Have a Strong ROI
Marketing can be expensive and getting the best return is always important. You’ll necessarily spend a lot of time and energy investing in digital approaches such as SEO, social media engagement and pay per click advertising. A lot of different things can affect the efficacy of your strategy, not least how you target specific potential customers.
Of course, digital marketing, in the right hands, can be amazingly effective. More traditional, even old school, approaches can be just as powerful, however. Because they have longevity and are different, as well as cheap to produce, branded magnets that you give away to customers have a very strong return on investment.
A single branded magnet costs just a few pence to create and encourage customers either to pick up the phone and call, visit your store or office or check you out online.
Branded Magnets Hang Around
Pop into most people’s kitchens and you’ll see magnets on the door of the fridge. Some of these are fun, quirky things they simply like – little poems and jokes, for example. Others might be more informational such as the contact details of a local plumber or takeaway.
You’ll find branded magnets anywhere there’s a metal surface to adhere to. You might see one on the desktop or screen in the bosses office or holding up memos and other information on notice boards.
The thing about magnets is that people tend to stick them to a surface and leave them there. They can hang around not just for weeks but for months and years.
Who is Your Customer Going to Call
This brings us to the main big benefit of branded magnets. If you can keep your business in the eye of the customer, they are much likely to call you when there’s a need.
For example, let’s say you’re a locksmith. If the customer has your branded magnet on their fridge door, who are they going to call when they lose their car keys? Or if they need a builder and you’ve given them a quirky memo magnet? Or if you offer takeaway services and they’re hungry?
Branded Magnets Work for All Types of Businesses
The other piece of great news is that branded magnets work for a wide variety of businesses. They’re effective for both B2C and B2B. There is a range of different designs and, with the low cost of production, you can hand these useful marketing tools out to hundreds if not thousands of people and reap great rewards with little time or effort.
