Branded fridge magnets are an effective way to market your business and they deliver a great return on investment. For small businesses, in particular, magnets can be a great way to get ahead of the competition and keep your products or services in the mind of potential customers for longer.
What Are They?
Fridge magnets are small magnetised images that can be stuck to any metal surface. While the fridge is the most obvious place, people also put them on metal noticeboards, computer screens and a host of other locations in the home or business.
With efficient print on demand services available nowadays, it’s relatively easy to get your brand image and details printed onto a magnet. This can then be given free to potential customers and means they are more likely to think of you when they are considering buying a product or hiring specific services.
The Benefits of Branded Fridge Magnets
- The big benefit of a branded fridge magnet is that it is always visible and can hang around, stuck to a metal surface for a long time. Make your design fun and interesting and it can serve your business for months if not years.
- Another advantage is that branded fridge magnets are relatively cheap and easy to produce and they deliver a strong return on investment. A social media post, for example, may only be effective for the few moments that it’s in someone’s timeline. A branded magnet with your contact details is always visible every time someone opens the fridge.
- Branded fridge magnets work particularly well for service industries. For example, if you are a self-employed gas fitter, a simple design with your name and contact details can mean you’re the first person a customer calls when they have a problem.
- Because they are lightweight and flat, branded fridge magnets can also be added to orders if you sell products online, without increasing the cost of postage. They’re also great for giving away at events where you’re trying to build up visibility and your customer base.
- In the average household, branded fridge magnets can be seen by lots of other people, including friends and family who are visiting.
Top Tips for Using Branded Fridge Magnets
The first tip for your branded fridge magnets is to keep the design simple. The last thing you want to do is confuse your customer. Think about what you want to achieve and stay focused on that.
It’s important to make your design attractive and useful. You want the customer to stick it on their fridge, noticeboard or the corner of their desktop monitor so pay attention to the colours and branding that you use.
Try creating a branded fridge magnet in a shape that also reflects your business. If you own a building firm, for example, it could be a brick-shaped design. If you sell computer accessories online, the design could be something simple like a pc mouse.
Look at the different options and see which fits your business. For example, you can create frame magnets that allow the customer to add their own picture – this is a great idea because it means the magnet is more likely to stay in place over a long period.
Where Can I Buy Branded Fridge Magnets?
If you want your customer to remember you, one of the simplest ways is to create branded fridge magnets. At the Branded Items Group, we offer a range of designs that suit any business, whether you operate locally, nationally or globally. Visit our website today to find out more.
