More and more businesses nowadays are looking for cost-effective and innovative ways to market to their customers.
While digital marketing often takes up a lot of time and money for both small and larger businesses, budgeting for other approaches that are more physical and less mainstream can also deliver a good return on investment.
Why Branded Bookmarks?
Offering your customer giveaways is a great way to build a relationship with them. Add your branding and an attractive design and you can also ensure that your business stays at the forefront of their mind for a long time.
These are things that people tend to hold onto. Branded bookmarks are simple but useful and are relatively cheap to produce. If you regularly attend events, they are great for giving away as people pass by. If you’re a small business such as a builder, giving your customer a branded bookmark once you’ve finished doing a job for them can ensure you are the first person they call when they have another project in the pipeline.
Bookmarks can seem a little old fashioned but they are still widely used by people who read physical books. They can also be pinned to notice boards and left on desks or worktops, a continuous reminder that you’re there to help.
Tips for Using Branded Bookmarks
• Think of your bookmark as a slightly elongated business card. Don’t be tempted to try and fit too much information on it, however. Make it attractive but also ensure your contact details are clear, whether that’s your phone number, website or email address.
• Branded bookmarks are great for leaving around so people can pick them up. For example, places like libraries and supermarkets often have advertising spaces where businesses can leave information about their products and services.
• You have two sides to your bookmark and it’s important to use them both. Again, don’t overburden your potential customer with too much information and above all make it attractive. One idea is to add some form of coupon or special deal to your bookmark. For example, if the customer quotes a certain code, they can get a discount or a better deal on their next purchase.
• Branded bookmarks are great for online sellers too as they don’t take up too much room and can easily be included in the packaging when you post a recently purchased product.
Branded bookmarks are pretty cost-effective and the more you buy in bulk, the cheaper they should be overall. If you are planning to use them for a long period, however, it’s important to make sure that you don’t include information that is time-limited.
Find Branded Bookmarks Today
Nowadays businesses have to use a range of different approaches to attract customer attention in many sector settings. Whether you sell to a local audience or have a global reach, branded bookmarks give you the chance to stay in the customer’s mind for much longer.
These types of giveaways tend to sit around on hallway tables, are used to save places in books and are viewed perhaps several times a day by the customer and whoever visits their home.
Check out our amazing branded bookmarks today.
