How to maximise your marketing using promotional fridge magnets

When designing your  promotional fridge magnets, think about what you hope to achieve first.
From our previous article, the average household will keep a branded fridge magnet 6 – 8 years on average. That’s according to a research project conducted by renowned  American Research Institution Purdue University. That’s a lot of exposure to your brand and message.

Promotional fridge magnets can increase your brand awareness and recognition among customers and serve as a call to action. In effect, they can act as reminders’ constantly prompting customers to contact you.

Determining what you hope to achieve with your promotional fridge magnets is key to designing an effective magnet that your customers will actually use.

Companies that use fridge magnets primarily as a call-to-action to their customers, tend to be service-orientated businesses, such as takeaways, taxi firms and trades people and companies.

Content ideas for Branded Fridge Magnets 

On branded magnets it is vital to include the basics – such as the business name and contact number. This information should be  paired your logo and colourways to make the magnet instantly recognisable.  Of course, it’s great if you can include a clever message that may prompt the customer into action. For example

A Hairdresser or salon may wish to simply say one of many statements     “Cut and blow?”  or “Pampering? You deserve it so call now”.   Magnets come in all shapes and sizes, so your message opportunity is dependent on the printed space available.

Businesses that want to use promotional fridge magnets to increase their brand recognition among customers offer other useful information that encourages the customers to display the magnet on their fridge.

For example, you could have a promotional fridge magnet printed that includes a metric to imperial measurement conversion table, a small calendar or other type of chart that your customer is likely to want to refer to on a regular basis.

Including useful information on your fridge magnet helps to ensure it stays were it is.

Its not just for the fridge.

Remember that although fridge magnets were initially designed to be displayed on a refrigerator,
many of your customers may choose to display your magnets throughout their home or business, affixing the magnet to any metallic surface.

For instance  heating engineers in particular buy promotional fridge  magnets for customers to attach to their boiler cover. A constant reminder when a service is due or who to call when the hot water doesn’t come on.

Fridge magnets can often be found and attached in many places. It just pays to use your imagination and think about where your target market may see them and find them useful.

Visit www.brandedmagnets.com and start using these great promotional items today!
Contact: 01744 808383 / 07863207785